Cognitive computing and big linked data as next steps for Big Data/BI in tourism?
|Titel||Cognitive computing and big linked data as next steps for Big Data/BI in tourism?|
|Buchtitel||Proceedings of the IFITTtalk@Östersund Workshop on Big Data & Business Intelligence in the Travel & Tourism Domain|
|Verlag||Mld Sweden University|
A promising research area for Big Data & Business Intelligence in tourism is concerned with new requirements for data analytics. These requirements are stemming from the need of crosslinking heterogeneous data and information sources in order to derive novel and relevant knowledge (cf. Höpken et al., 2015). This necessity is explained with the broad range of stakeholders and their diverse set of business processes, used applications, databases and documents, and so forth.